Building Your Personal Brand

 

Monday, March 2, 2020
5:45 p.m. – 7:15 p.m.
Uris Hall, Calder Lounge (1st Floor)
Register Here
Refreshments will be provided with RSVP.

In this age of self-expression fueled by social media, we are all brands, seeking to build our personal network of supporters and promote our ideas and causes. In fact, personal branding has always been key to success in life and leadership, since much before the digital age. Great leaders have amassed a following, rallied their troops, disarmed their adversaries and won their causes because they have persevered all through their life to cultivate a strong personal brand.

You may think that your personal brand is about self-promotion – shaping who you are in the eyes of the world. After all, what people think of you, how they feel about you, what they say about you, and how much they trust you determines how keen they are to engage with you, support you, recommend you and follow you. This class takes the view that your personal brand is also about understanding your true self and understanding humanity – before aiming to have humanity understand you. We will discuss:

• Specific actions you can take to build your personal brand from the inside-out, in an authentic and accelerated manner
• Understand the art of appreciative inquiry, storytelling, managing moments of truth, and your say-to-do ratio.

About Hitendra Wadhwa:

Hitendra Wadhwa is Professor of Practice at Columbia Business School and founder of the Institute for Personal Leadership (IPL). He teaches Columbia's most popular MBA leadership class on Personal Leadership & Success. He also teaches MBA and Executive Education programs on Driving Strategic Impact and Leading from the Inside Out, and has received the Executive-MBA Commitment to Excellence Award, the Dean's Award for Teaching Excellence, and the Columbia Marketing Association Award for the Most Dynamic and Engaging Professor.

Prof. Wadhwa's widely acclaimed research and teaching on leadership have been covered by Inc., Forbes, Fortune, Psychology Today, BBC World Service, Financial Times, and Wall Street Journal. His Institute for Personal Leadership (IPL) is at the forefront of the new science of Personal Leadership, training executives in how to achieve ever-growing Outer Impact through ever-deepening Inner Mastery. Through its Mentora® digital learning platform, IPL has created a pocket “flight simulator” for leadership that helps learners gain mastery in a wide range of leadership skills through micro-practice and feedback. His clients include SAP, Pfizer, Tata Group, Ericsson, GE, Kraft Heinz, American Express, Microsoft, Siemens, Morgan Stanley.

In the past, Hitendra was a consultant at McKinsey & Company and the CEO/founder of a Silicon Valley start-up, Paramark, which was twice recognized as a Top-100 Internet technology company by Technologic Partners/Venture Wire. He received his MBA and PhD in Management Science from the Sloan School at MIT, and his B.A. (Honors in Mathematics) from St. Stephens College, University of Delhi, where he graduated top of his class.

This event is co-sponsored by Leadership Lab as part of The Leadership Co-Curricular Series under the auspices of The Reuben Mark Initiative for Organizational Character and Leadership.